Logan Paul’s story is one of the biggest comebacks in recent years. In 2017, he hit rock bottom after posting a video in Japan’s “Suicide Forest.” That moment ruined his reputation almost overnight. Fans turned on him, brands left, and many thought his career was over.
Instead of quitting, Logan took time to reflect. He started working on himself and rebuilding step by step. Boxing played a big role in that. His fights with KSI gave him a chance to prove he was serious about changing. Even when he didn’t win, people respected the effort and the growth.
The biggest move came when Logan and KSI teamed up to create PRIME. What started as a sports drink idea quickly became a global brand. PRIME sold out in stores, partnered with the UFC, and even made its way into schools and stadiums. Logan showed he wasn’t just a YouTuber—he was now a businessman.
Today, Logan is busier than ever. He’s a rising star in WWE, known for his athletic skills in the ring. He runs the PRIME brand, hosts one of the top podcasts “Impaulsive,” and continues to grow his influence.
Logan Paul went from being canceled to building a real empire. His story shows that even after big mistakes, it’s possible to turn things around with hard work and persistence.